For ten years, I worked as an editor in the medical equipment industry. The big service providers often talked about what it was that distinguished them from other providers. What was this, pray tell? Service. They provided more meaningful service. That was humbug. More than humbug, it was lazy. There was a failure of imagination...
The Travel Mole reported the results of a PR survey today that shed meaningful illumination on the needs of travel writers. The survey, conducted by an Australian media consultant, debunks many of the standard operating procedures in the hospitality industry. To wit: Just 8% of travel writers “want” press packs or press kits on paper. And with...
Last week, Conde Nast Traveler magazine revealed the results of its Reader’s Choice Awards for 2010. We at Balcony Media were thrilled — three of our clients in Vietnam made the list — but not all that surprised. I lived in Southeast Asia for three years. Vietnam for two. During that time, a smattering of friends and...
