Welcome!
We’re a PR agency for
hotels, resorts & golf courses
with offices in the United States and Asia.
Founded in 2006
in media markets around the world.
Balcony generates editorial exposure
North America
Southeast Asia& Hong Kong
Australia & New Zealand
United Kingdom
There is an art to
and no one does this better than people who come from the world of journalism.
telling stories,
SPOTLIGHT
Balcony in Asia
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In 1992, Jim Sullivan bicycled from Saigon to Hanoi along storied Highway One. In Hue, he met a woman whose courtship he chronicled in a memoir, Over the Moat (Picador, 2004).
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In 2005, after 10 years in the States, Jim and Thuy returned to Vietnam with their two young children. In 2006, Jim launched Balcony Media.
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In 2002, fresh from college, Karryn left New Zealand to teach English in South Korea for a year. In 2004, she relocated to Japan and embarked on life as an ex-pat and travel writer.
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In 2012, after meeting with Jim at the Press Club in Hanoi, she embarked on a career with Balcony that’s followed her from Hanoi to Seoul, Mumbai, Tokyo, Sapporo, and now Auckland.
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Jade knew from the first day of her 2006 holiday in Vietnam that she wanted to live and work in Vietnam. Four years later, after work as an AP journalist and in PR in Australia, she returned to Saigon.
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After teaching at RMIT University Saigon for five years, Jade quit teaching in 2015 to return to PR, this time with Balcony.
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In 2010, Duncan arrived in Vietnam (from Scotland) on assignment for Golf Monthly to hit the Ho Chi Minh Golf Trail, which Jim pieced together in 2007.
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In the spring of 2017, after working 15 years as a golf and travel writer, Duncan stepped out onto the Balcony to look at the work-world through a PR lens.
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Colin arrived in Asia in 1987 on the first leg of a world tour that never quite ended. He spent three years backpacking and hitchhiking in Southeast Asia, India, Nepal, China.
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In 2017, after settling down to journalism in Chiang Mai 16 years earlier, he settled into a career in PR at Balcony.
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In 2008, Bill arrived in Thailand to study for a master’s degree in Southeast Asian history at Chulalongkorn University in Bangkok.
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In 2019, he joined Balcony after working as a features editor at the Bangkok Post and as a regional coordinator and correspondent for a European news agency.
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WHAT’S HOT
NEWS
Sofitel Legend Metropole Hanoi Reopens Historic Heritage Wing
Sofitel Legend Metropole Hanoi, the iconic luxury hotel in the Vietnamese capital, has opened a new chapter in its storied 123-year history with the relaunch of its historic Heritage Wing following an extensive and inspired refurbishment.
NEWS
The Anam Cam Ranh Launches Honeymoon Villas
The Anam, a luxurious 12-hectare resort overlooking Long Beach on Vietnam’s Cam Ranh peninsula, has unveiled two exquisite villas just for honeymooners, each replete with a private pool, jacuzzi, steam and sauna room and daily afternoon tea.
MENU
Thailand’s First ‘INNSiDE by Meliá’ Unveils Sky-High Tapas Bar’s Menu
Towering over Bangkok’s trendy On Nut neighbourhood, INNSiDE by Meliá Bangkok Sukhumvit’s awe-inspiring rooftop tapas bar has crafted an exciting new menu, accompanied with views of both the city … and the bottom of a transparent swimming pool.
NEW PACKAGE
TIA Wellness Resort Launches New Gym Experiences and Novel Workout Rooms
TIA Wellness Resort, has opened two distinct and separate gyms, each of which mirrors one of the concepts at the core of all their wellbeing offerings.
OPENING
Indochine Redux
With a design inspired by Vietnam’s bygone days, the beachfront resort features 127 elegant rooms and suites, an all-day dining restaurant and grill, beachside restaurant and bar, lobby bar, five-treatment room spa, two spacious swimming pools, ballroom, conference rooms, water sports center, fitness center, yoga room, and kid’s club.
OPENING
What’s Old is New in Hanoi
With the relaunch of the oldest continually operating restaurant in Vietnam, Sofitel Legend Metropole Hanoi combined the opulent, the classical and the modern in a single scheme that’s long on white, gold and heathery blue-grays. The menu spotlights modern French gastronomy with nods to classical French flavors and an emphasis on seasonality and superior ingredients.
REBRANDING
Meliá Rebrands 12 Vinpearl Hotels
After ushering 12 Vinpearl hotels under its umbrella in 2023, Spain’s largest hotel group emerges as the second largest hotel group in Vietnam.
DEBUT
Fusion Originals Makes Its Saigon Debut
Located in Saigon Centre, atop the Takashimaya Shopping Mall, these 99 bespoke accommodation units occupy 10 floors in one of the city’s largest and most fashionable mixed-use developments.
WHAT'S HOT
WHAT WE’RE TALKING ABOUT
Lush Hotel Landscaping
A rose is a rose is a rose, but the same can’t be said of a garden. From Bali to Vietnam, gardens can be places of sanctuary and healing in more ways than one.
New Retreats in Asia
A resort can be a retreat. Yes, you can go and lounge all day in the sun and indulge all kinds of food and beverage. They can also be a venue for making art, consulting a life coach, purging toxins and raising pillars.
How to Get on T+L’s It List and CNT’s Gold List
For hotels and resorts, winning a spot on one of the best hotel awards lists compiled by Travel + Leisure or Condé Nast Traveler is the ne plus ultra in awards recognition. Each of these media have been publishing lists for more than 20 years, and they’re as good as it gets.
Not Your Average Hotel Bar
Some bars are better than others. They might have a better diversity of drink, or design, or tenders. These two need to be known.
Asias Hotels Introduce Unique New Wellness Activities
With Global Wellness Day on June 12 fast approaching, people around the world are being inspired to ask themselves: “How can I live a healthier and better life?” Asian hotels and resorts are helping provide answers to this question
Upmarket and Upcycling
Waste not, want not. Some hotels and resorts aren’t trashing their trash, but breathing new life into beach debris, soap and plastic.
Step out onto the Balcony. Email us today.
Jim SullivanManaging Director
Contact us for more information about Balcony or our clients. Whether you’re about to launch a new property, or need to increase your visibility, we can talk to you about what to do, and when and how.
