MUI NE, Vietnam (Jan. 11, 2023) – Crafted by age-old artisans from across Vietnam, The Anam Mui Ne celebrates its grand opening on January 11 with a design redolent of the Indochine period.

Perched on 1.2 hectares of spectacular oceanfront, the independently owned and operated resort is blazing new ground in Mui Ne, a popular beach town within an easy commute from Ho Chi Minh City.

With 127 elegant rooms and suites, two restaurants and a bar, a five-treatment-room spa, two spacious swimming pools – one freshwater and the other saltwater – a ballroom, conference rooms, water sports center, fitness center, yoga room, kid’s club, gift shop and more, The Anam Mui Ne is poised to redefine the benchmarks of an upscale experience at Mui Ne.

Borrowing deeply from the templates of architecture inspired by the grand old French villas in Hanoi, and the garden homes of Central Vietnam, the new resort pays homage to both colonial-era and classic Vietnamese aesthetics. To wit, the customized encaustic mosaic tiles, Cham decorative vases and statues on plinths, teak furniture crafted from sustainable forests, stone from Thanh Hoa and Nghe An, and authentic thatched roofs from Binh Thuan.

Vietnamese artists were commissioned to create 250 original oil paintings for each room and suite, as well as the lobby, restaurants and hallways. The artists include painters Bui Van Quang, who is renowned for his paintings portraying daily Vietnamese life, and Vu Trong Anh, who’s won acclaim for his modern, abstract interpretations of Vietnamese scenery.

The Anam Mui Ne is preceded by the 2017 launch of The Anam Cam Ranh, that’s been lauded by some of the industry’s highest accolades including placement among Asia’s top resorts in the Condé Nast Traveler Readers’ Choice Awards in 2021 and 2020.

Situated on Mui Ne’s beach strip Nguyen Dinh Chieu, the resort overlooks one of southern Vietnam’s most inspiring white sand beaches and affords sweeping East Sea vistas. Mui Ne’s attractions include its beach, sand dunes, fishing village, Cham towers and “Fairy Stream” – a shallow stream that flows through vivid orange and white limestone formations. An expressway due to open shortly will cut the drive from Ho Chi Minh City to two hours. An international airport is set to open in Mui Ne in 2025.

For Vietnam-born founder and owner Pham Van Hien, the resort makes for a significant expansion of the brand that references another name “An Nam”, which was the name of Central Vietnam during the French Indochina era. He has played a hands-on role in the design of the resort, applying valuable lessons he learnt from bringing The Anam Cam Ranh to fruition.

“My ambition for The Anam has always been to create, through and through, an intimate, classic and distinctly Vietnamese hotel brand that is a welcome counterpoint to the industrialised hotel chains that are increasingly targeting Vietnam with properties that, quite frankly, you could find anywhere,” Mr Hien said.

The resort’s 127 rooms and suites across six accommodation categories form a loose rectangular U-shaped configuration that opens up views of the ocean, lush gardens, the resort’s swimming pools and Mui Ne town. The Private Pool Suites and Presidential Suite are the resort’s leading accommodation categories. The 142sqm Private Pool Suites have their own 22sqm private pools complemented with terraces decked with sun loungers. The 122sqm Presidential Suite features an indoor dining area, lounge and kitchenette, as well as a separate room for security personnel.

Comprising an all-day dining restaurant and grill called The Indochine, beachside restaurant and bar Lang Viet Restaurant and Bar, elegant Saigon Bar in the lobby and 24-7 in-room dining, the resort’s dining landscape’s offerings range from gourmet delicacies to traditional home style cooking and street food-inspired classics.

The Anam Spa has five treatment rooms, including three VIP rooms designed for couples – each equipped with two massage beds and a deep-soaking bathtub – as well as two single rooms, two steam rooms, saunas, indoor Jacuzzis and a beauty salon.

The resort leverages its natural surrounds as opportunities for kitesurfing, jet skiing, sailing, kayaking, stand-up paddleboarding, bodyboarding, Kymera body boarding and surfing at Mui Ne beach.

The resort will open with a ban on single-use plastics and has implemented an array of measures to reduce its carbon footprint ranging from solar power and locally sourced ingredients. Laundry water is recycled to water the gardens. Straws, bags and bathroom amenities are biodegradable. The resort’s eco-friendly key cards are also made from wood that’s been sourced from sustainably managed forests.