All across North America, magazine groups target affluent readers with print magazines that cater to very specific geographies. What’s great about connecting with them is this: That they often publish multiple editions. Landing a story in one means landing a story in as many as…. well, in this case 15 publications.
Archives: Projects
Meliá Ho Tram’s grand opening night
Work hard and party harder: Balcony invited 54 attendees to Meliá Ho Tram Beach Resort’s grand opening night, including 22 journalists and eight key opinion leaders. Oh what a night!
Apr. 2019
Mar. 2019
New Client: Azerai Can Tho
Balcony has just taken on a new hotel by Adrian Zecha in Vietnam’s Mekong Delta. The Azerai Can Tho opened last year on an islet in the Cuu Long (Nine Dragons), as the Vietnamese know the splay of rivers on its southern delta. The resort has a spa on one of the island’s mangrove canals....
New Client: Meliá Hotels International
Balcony Media Group is now representing Melia Hotels International in Vietnam, including these brands: Meliá Hotels & Resorts, INNSiDE by Meliá and Sol by Meliá. Meliá has grown particularly quickly in Vietnam, where it already had 13 hotels either open or in the pipeline, making it one of the leading international hotel companies in the country,...
World’s Media Parachute into Hanoi
Balcony Media coordinates on questions for a long perspective on Vietnam
Feb. 2019
Journalists are always hungry for Thailand
In December 2018, Balcony Media led a group of five freelance travel writers from North America on a 6-day fam for a sneak peek at the soon-to-launch Hyatt Regency Bangkok, before flying down south to the tropical paradise of Koh Samui where they were hosted by Banyan Tree Samui for three nights.