HO CHI MINH CITY (April 28, 2025) – One of Vietnam’s largest hotel groups, Meliá Hotels International, is further cementing its leading position in the country through new agreements with two local players, BB Group Hospitality and Sapa Mountain Resort LLC. The agreement has resulted in Meliá adding two new properties to its portfolio, bringing the portfolio to 22 hotels in operation and four in the pipeline in Vietnam.

Like Meliá Hotels International, BB Group Hospitality currently operates multiple hotels in popular tourist destinations. The recent signing brings Meliá into the scenic hillside town of Sapa, a new destination for the group that is known for the rich culture of the local hill tribes; picturesque, terraced rice fields, and mountainous terrain popular with hikers.

The BB Hotel Sapa and BB Sapa Resort & Spa will become the Spanish hotel group’s most northern properties in the country. Both hotels recently became Affiliated by Meliá properties, a brand known for hotels with strong connections to the local culture. Meliá will continue to build on their European charm adding Spanish warmth while also enhancing the local cultural connection.

Under Meliá’s agreement with Sapa Mountain Resort LLC, BB Sapa Resort & Spa will be rebranded to Meliá Sapa Mountain Resort after 12-months operating under the Affiliated by Melia brand. The resort currently features 77 rooms and suites. The interior décor embraces the culture of the local hilltribes while the facades are a traditional wooden design reminiscent of a European mountain chalet. The property features an expansive garden at its center, extensive wellness facilities including a gym, indoor heated pool and spa.

As part of the strategic partnership with BB Group, BB Hotel Sapa will become Hotel Sapa Square, Affiliated by Meliá. Situated by the town’s heart, Central Square, the 57-room property holds a prime position in Sapa and offers unparalleled views from its rooftop sky lounge. The hotel also features a terrace café, upscale restaurant, and spa.

Late last year Meliá and BB Group Hospitality signed a hotel management agreement for Kobi Onsen Hue, a hot springs resort in Vietnam’s former imperial capital, that is now operating as an Affiliated by Meliá property.

“Through BB Group and Sapa Mountain Resort LLC we are continuing to grow our presence in the country with trusted partners who are also passionate about building the tourism industry in Vietnam in a sustainable manner,” said Gabriel Escarrer, CEO and chairman of Meliá Hotels International. “These agreements mark our first step in one of the most picturesque destinations in Vietnam.”

Both hotels are now bookable through melia.com and the Meliá app.