Paradise Doubles Down in Halong Bay

Oct. 30, 2017

HALONG BAY, Vietnam — One of Vietnam’s leading providers of luxury hospitality services is responding to the demand for more multi-night cruise experiences on Halong Bay by fashioning a new product line out of its existing fleet.

Paradise Vietnam has taken two of its four Paradise Luxury vessels and, following some significant renovations, rebranded them as Paradise Prestige boats.

The reimagined wooden junks were put on the water Oct. 1 as the most sophisticated ships ever designed for the purpose of spending more than one night among the towering outcrops of Halong Bay.

“Guests are demanding more than one night cruising in Halong Bay, so they can explore it in a deeper way,” said Nguyen Cao Son, Paradise Vietnam’s Chief Operating Officer. “Paradise Prestige alleviates that problem, and does so in a really impressive way.”

The launch of Paradise Prestige will mark a dive into the all-inclusive concept for Paradise Vietnam, which it knows to be popular among high-end resorts and river cruise companies.

Benefits will include free-flow food and drinks including a la carte meals and sparkling wine, one 50-minute spa treatment per person per day and business lounge access at Noi Bai International Airport.

“As an innovative company, we’re always looking for ways to improve and refresh and set new standards,” said Cao Son. “Positioning Paradise Prestige is the only choice for those who want luxury and two nights on Halong Bay gels with that philosophy.”

Indeed, as opposed to one big boat, Paradise Prestige will dispatch two smaller vessels, each with 15 cabins, into the karst-studded seascape.

“We’ve done our homework, and our takeaway is that peace and quiet is a high priority to the two-night cruiser,” said Cao Son. “At no time will Prestige passengers be disturbed. We want Halong Bay to do all the talking.”

Paradise Prestige will give additional mouthpiece to the attraction by doing what one-night cruises cannot: sail away from the crowds and into more secluded territory, thereby creating another layer of exclusivity to the experience.

The creation of Paradise Prestige signifies the second major move made by Paradise’s cruise division this year.

In July, the company made a splash by rolling out the second of two Paradise Elegance ships, which at 61 meters long and 13 meters wide with 31 cabins are the biggest overnight cruising vessels in the UNESCO World Heritage site, ever.

Paradise Vietnam also owns and operates Paradise Peak, a boutique, eight-suite ship tailor-made for families or small groups; the 156-room Paradise Suites and Paradise Trend hotels, the first and only boutique luxury hotels in Halong Bay; and six restaurants, including two in Hanoi that consistently rank on TripAdvisor among the top 10 dining venues in Vietnam’s capital.