By Jim Sullivan | On Mar. 10, 2016
At the Waldorf-Astoria last year, an elegant woman of Eastern European extraction was crossing the hotel lobby in Chicago. It was near midnight. She wore a tight-fitting grey cotton dress. Red heels. Her eyes swerved for a look at a man coming her way in a dark sport jacket with a sheaf of papers under arm. more
By Jim Sullivan | On May. 27, 2015
Dispatches from the NY Times Travel Section (Sunday, May 25, 2015) Smithsonian, that venerable old institution of natural history and all things science, has announced plans to start publishing a quarterly travel magazine, entitled Smithsonian Journeys The editor is Victoria Pope, and the angle on the magazine, according to the Q&A with Pope, is that it will be destination-driven. “We’re not writing about hotels,” she said. more
By Jim Sullivan | On Aug. 16, 2013
When we launched the Balcony Media Group in 2006, we did so as a vehicle for hotels, resorts and golf courses that wanted to generate media exposure in English-language media markets around the world. more
By Jim Sullivan | On Aug. 5, 2013
Not every destination sells itself the way it should. This is especially true for places that lack sophisticated, destination-driven PR operations. And therein lies an opportunity for hotels, resorts and golf courses, as well as the agencies that serve them. more
By Jim Sullivan | On Jul. 10, 2013
A former colleague from the world of journalism recently forwarded me a link to this story about hospitals in the United States that are producing content, including print, video and blogs. Most businesses produce content, and most of this falls under the guise of marketing. But what the Cleveland Clinic and others are doing in the States is something else entirely, and a nascent opportunity for hotels and resorts. more